Magic Johnson has been known to dish out a couple of assists in his day. You know, like 10,141 of them. Well, apparently he wants to add another one to the list.
A day after purchasing the WNBA’s Los Angeles Sparks, along with his Dodger Co-Partner Mark Walter, Johnson stated that he would like the help the reeling Lakers franchise get back on track.
It was only a week ago that Magic went on The Tonight Show with Jay Leno and pretty much bashed Lakers owner Jim Buss and the front office. While his sentiments were accurate, they weren’t helpful and exposed a riff between the Lakers and one of their greatest players and ambassadors.
Johnson quickly followed up on his remarks and apologized to Laker fans.
Laker Nation: It doesn’t do the Lakers players, coaches or ownership any good for me to complain.
— Earvin Magic Johnson (@MagicJohnson) January 31, 2014
He’s right. It does not good to complain about the Lakers front office. However, Magic has taken a step in the right direction by offering to help recruit potential free agents to Los Angeles this offseason. Johnson is, and should be, the face of the Lakers. He represents, along with Kobe Bryant, what the Lakers franchise has always been about: drive for greatness and a commitment to winning championships.
The Lakers front office has done a terrible job in recent years of promoting the legacy of the team and making it the star of the show. The late Dr. Jerry Buss, the greatest owner in sports history, knew that being a Laker was special and that you should always keep close relationships with the iconic Laker players. Buss kept Magic Johnson and Jerry West in the front office and empowered them to be ambassadors for the Lakers brand. However, Jim Buss has failed to build the same generational bridge.
The Lakers need Magic Johnson more than ever before. It would a horrendous mistake for the Lakers front office to not utilize Johnson in whatever capacity he is offering. In fact, if I were Jim Buss, I would offer Johnson the opportunity to re-enter the organization as a part owner of the club. Give him a one percent stake in the club. What’s to lose? He’s already running one successful sports franchise in Los Angeles. He’s already been a part of an ownership group that has won championships before. He needs to be part of the Lakers and he needs to have a voice in the front office.
If I were Magic Johnson I would already be angling to try and buy the team from the Buss family along with the Guggenheim Baseball Partners. But we’re getting ahead of ourselves. Jim Buss needs to do the right thing and bring Magic Johnson back into the inner circle. He needs to be part of the Lakers brain trust. It’s one of the many steps the Lakers must take in the coming years in order to once again be contenders in the NBA.