Former LA Kings star Bernie Nicholls details ASM referral program

Nov 4, 2016; Los Angeles, CA, USA; Los Angeles Lakers forward Julius Randle (30) reacts during the fourth quarter against the Golden State Warriors at Staples Center. The Los Angeles Lakers won 117-97. Mandatory Credit: Kelvin Kuo-USA TODAY Sports
Nov 4, 2016; Los Angeles, CA, USA; Los Angeles Lakers forward Julius Randle (30) reacts during the fourth quarter against the Golden State Warriors at Staples Center. The Los Angeles Lakers won 117-97. Mandatory Credit: Kelvin Kuo-USA TODAY Sports /
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One of the best to play for the Los Angeles Kings, Bernie Nicholls, is doing his part to share more about sports investing.

With multiple professional sports now in full swing, there are new avenues for fans to connect to their favorite franchise.

Some in past seasons have turned to sports betting or fantasy sports with money involved, but the reality is that they can now invest in their favorite team.

AllSports Market launched from Hollywood this past March, and Bernie Nicholls has played a big part in the process.

Since then, AllSportsMarket now supports markets for the NBA, NFL, NHL, and collegiate sports in addition to MLB.

In order for more fans to understand how sports investing works, Bernie Nicholls is urging those involved to spread the word.

Per Nicholls:

"“We’ve got something here that answers all the issues that Daily Fantasy Sports has and even more so, all the problems that legalizing sports betting will create. If the goal is to make money from the games, then why not support a market that allows fans to invest in their teams, rather than betting on them.”"

Jason Henry, who handles public relations needs for ASM, had this to say.

"“With the mixing of sports and money always pointing to gambling, we have broken the mold with an innovative product that has taken 14 years to develop.”"

Nicholls is not alone in celebrity endorsement of ASM or support, and that list continues to grow each day.

As of now, some of the noteworthy names associating with ASM include Hollywood director Zack Ward, Los Angeles super fan “Clipper Darrell”, and professional body builder Ryan White.

ASM plans to continue growing their investor base, as the sky continues to be the limit in an untapped market.

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