NFL to LA: Three reasons to want Chargers in Los Angeles

A chance to re-brand

Aug 13, 2015; San Diego, CA, USA; A helmet from a San Diego Chargers player in a preseason NFL football game against the Dallas Cowboys at Qualcomm Stadium. The Chargers won 17-7. Mandatory Credit: Orlando Ramirez-USA TODAY Sports

In moving to Los Angeles, the Rams expressed interest in returning to their older uniforms. Their re-branding process will come full circle when their Inglewood stadium is complete — but that’s not until 2019.

For the Chargers, the type of re-branding being discussed goes beyond uniforms. A report from AM 570 writer Vincent Bonsignore on Twitter explains more on what they have in mind.

FYI: According to multiple sources #Chargers considering rebranding if they move to L.A.
— Vincent Bonsignore (@VinnyBonsignore) December 18, 2016

As in coming to L.A. as a clean slate, asking fans to help them pick name and logo and colors. Creating new history. https://t.co/MHo5Rh338N
— Vincent Bonsignore (@VinnyBonsignore) December 18, 2016

Taking Los Angeles by storm as a completely new team would be incredibly groundbreaking. It would do much more than the Rams did by moving from St. Louis by leaps and bounds.

This would be the chance for Los Angeles to really have their own team.

Deciding the logo, uniforms, mascot, and nickname is how the Chargers could really take full control of the city and potentially leave the Rams in the rear-view mirror.