Bad for the organization
The fact is that they have divorced themselves from their fan base. Moving to a city that doesnotwant them is not a great way to build brand equity.
Bill Plaschke of the L.A. Times states pretty clearly that the Chargers shouldnotlook for a “welcome wagon” in Los Angeles.
This does not bode well for an owner already referred to asgreedy,immatureand agoof.
While the move northbound on I-5 may appear to be immediately profitable from the perspective of franchisevalue, there’s more to it.
If they are sharing a stadium and not selling out games, it will not be long before the luster wears off.
It is difficult to envision playing second-fiddle in a city already lukewarm about professional football as being a benefit to the Chargers in the long-run.
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