Super Bowl LI gave ASM a chance to grab the attention of Los Angeles

Feb 5, 2017; Houston, TX, USA; Viw down the line as New England Patriots quarterback Tom Brady (12) prepares to take the snap against the Atlanta Falcons during Super Bowl LI at NRG Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Feb 5, 2017; Houston, TX, USA; Viw down the line as New England Patriots quarterback Tom Brady (12) prepares to take the snap against the Atlanta Falcons during Super Bowl LI at NRG Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports /
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For some, Super Bowl LI was about more than a game.

In the effort to shift the focus of sports fans from betting to investing, one of the most crucial parts to that project is hosting events. Not just any events — or even empty events, for that matter — but ones that make noise.

What better way to do that than a Super Bowl celebration in Hollywood?

After acquiring 20-year monopoly rights last March, the team at AllSportsMarket had their work cut out for them. In the mean time, they’ve hosted several events in Hollywood, with their latest one being a way to gather and watch what turned out to be the greatest Super Bowl ever.

ASM also acquired advocates such as super fan Clipper Darrell, according to Yahoo Finance.

Per the report:

"Clipper Darrell continues, “With the FREE learning market already up and running, people have access to the tools they need to learn how to trade sports stocks, risk free. I’ll leave you with this: It’s time people stop betting and start investing, as betting on your future is no way to live.”"

Having access to educational materials is the next important step. Other advocates such as director Zack Ward have both shared that he puts a special importance on educating the youth about the financial world.

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Again, aiming to end sports betting is a tall task for anyone, but ASM is on their way to accomplishing that goal. This isn’t a side project or a what-if scenario, but rather something that they are bent on making a landmark in the future of sports as we know it.