Lonzo Ball shoe deal falls through as three companies avoid signing him

LaVar Ball is now affecting chances of a legitimate Lonzo Ball shoe deal.

Seeing one of the top prospects in the country live with a loud mouthed parent is sometimes a hard thing to watch. More often than not, patience runs thin in those kind of situations from a fan perspective.

But now LaVar Ball might be seriously crossing some red lines.

As reported by the Los Angeles Times, the former UCLA star point guard won’t be signed by Nike, Adidas, or Under Armour. It has nothing to do with his potential or lake thereof, but rather everything to do with his father.

Per the report:

"Adidas, Nike and Under Armour are not interested in an endorsement deal with top NBA draft prospect Lonzo Ball. This would be a first in which a shoe endorsement has stepped away from a potential top NBA draft pick months before the draft."

Additionally, a major reason for the pulling away from Lonzo has to do with a licensing disagreement. LaVar Ball has constantly been pushing his own brand in hopes of a joint effort.

"“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”"

While it may not directly affect his draft stock, a shoe deal is commonplace for someone of his stature. That’s not to say that it’ll be a determining factor for the Los Angeles Lakers, should they keep their pick.

But being the next big thing in Los Angeles without an endorsement deal would be a tall task for the soon-to-be rookie.