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Los Angeles Rams are invading San Diego media market

By Jamaal Artis

LOS ANGELES, CA - APRIL 29: General Manager Les Snead of the Los Angeles Rams speaks onstage during the press conference to introduce Jared Goff, the Los Angeles Rams' first pick and first overall pick of the 2016 NFL Draft, on April 29, 2016 in Los Angeles, California. (Photo by Victor Decolongon/Getty Images)
LOS ANGELES, CA - APRIL 29: General Manager Les Snead of the Los Angeles Rams speaks onstage during the press conference to introduce Jared Goff, the Los Angeles Rams' first pick and first overall pick of the 2016 NFL Draft, on April 29, 2016 in Los Angeles, California. (Photo by Victor Decolongon/Getty Images) /
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The Los Angeles Rams have probably put the final nail in the coffin of any relationship between the Los Angeles Chargers and their abandoned fans in San Diego.

This week, the Los Angeles Rams announced that they were extending their radio presence from Los Angeles to Mexico by striking a deal with San Diego sports radio station Mighty 1090. The station’s powerful feed means the Rams will have their games broadcast through all of Southern California.

Los Angeles Rams general manager Les Snead made no qualms about what this move meant:

"“We can’t wait to invade San Diego…”"

If the Chargers had any presence left, having their future land lords try and push them even further out of their former home is essentially a death blow.

With the Rams having a great season last year and possessing the talent to continue with their success the team is shooting to not only be Los Angeles’ team but all of Southern California.

Now it will take more than just some games on the radio, the Rams do have to keep winning if they are a new power in the NFL then a whole generation of fans could grow up with the Rams and the Chargers will fade into a distant memory.

Compound this with the fact that compared to the Rams the Chargers a slow to have a foothold in the city they play in. The Chargers moved a whole year after the Rams and have had to play catch up ever since.

Their first two home games the attendance was so low the NFL contemplated having the Chargers move back to San Diego. They play in the smallest stadium and are in the news more for injuries and bad kickers than wins.

What does this all mean, Chargers ownership lead by Dean Spanos screwed (there’s a better four letter word) up.

Instead of having one market to itself either Los Angeles or San Diego, he is sharing one and completely alienated in the other. Once again he’s being outmaneuvered by the Rams.

When the NFL was choosing who could move Rams owner Stan Kroenke outflanked Spanos and the Chargers. The Rams convinced the other owners that their stadium plan was more beneficial to what the NFL care most about: money.

Now again the Rams went around the Chargers and completely blindsided them with their entrance into the San Diego market.

Dean Spanos could probably care less thanks to the NFL revenue sharing structure his move to LA will bring him and his family untold riches. But due to his greed, his team has no presence in San Diego and plays second fiddle in Los Angeles.

Next: Why the Rams will go 14-2 in 2018

The winners in all this are probably the Los Angeles Rams, they keep winning and ultimately they will be all of Southern California’s team.

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