Clippers Unveil Massive Rebrand, and It is Beautiful

Ever since Steve Ballmer purchased the team in 2014, the Los Angeles Clippers have been going through radical changes. Ballmer had an ambitious vision for the Clippers who have historically been overshadowed by the rival Lakers in Los Angeles. With that in mind, he never shied away from spending and bringing stars like Kawhi Leonard and Paul George.

The Clippers are still looking for that elusive NBA championship but at least they will look great doing so. On Monday, the Clippers announced a full rebrand including new jerseys and a logo.

Clippers Announce Massive Rebrand With New Logo

The new jerseys bring a more minimalist, modern, and sleek look, which is in line with what Ballmer has been trying to create in Los Angeles over the last decade.

The Clippers will start wearing the new jerseys in their new stadium in 2024-25 when they move to their own arena, Intuit Dome in Inglewood, California. The Clippers' new home which cost $2 billion to build, will be finished later this year and is slated to host the 2026 NBA All-Star Game.

Los Angeles will also have new logos associated with the team, switching to a nautical theme. The new logo features a ship with basketball lines sitting inside a C-shaped compass.

Steve Ballmer told ESPN's Zach Lowe that he even considered changing the team's name before deciding against it.

The rebrand seems to have elicited positive responses among the Clippers fanbase but they will be more concerned with winning a championship than anything else.

The Clippers currently have the third-best odds (+500) in the NBA to win the title this season, according to FanDuel Sportsbook.

Odds refresh periodically and are subject to change.