Lakers rumors: If Big Baller Brand thrives, so will Los Angeles

The latest Lakers rumors have to do with the potential success of a family brand.

While the Lakers rumors people are focusing on right now pertain to the draft, Lonzo Ball has more to him. As a potential lottery pick, the former UCLA star also will represent his own brand in the NBA.

At the next level, Ball will play with Big Baller Brand shoes, with his first signature shoe being released earlier this week. Shockingly, the price for the pair of shoes was in the neighborhood of $500.

It was a bold move, sure, but if it pays off, LaVar Ball will prove there was a method to his madness all along. Some have said that he’s using his kids for profit, while others have come out in support of what he’s doing.

Lonzo is the first of three sons with NBA potential, with the other two already on their way to UCLA.

Interestingly enough, Ball’s first shoe wasn’t a disaster in terms of design. Outside of a conflict with the logo that could linger, the color scheme and other components weren’t bad.

But still not worth $500.

The Lakers could end up striking gold twice if they draft him, though. All indications point to them picking him up, but anything could happen. If he goes higher than the Lakers pick, that’s a problem. If the Lakers don’t get a top three pick, that’s also not a good thing.

But if all comes together, Lonzo Ball would be a one of a kind. As a result, the Lakers could benefit from believing in him — but the payoff would be immediate success in the NBA.

Next: Lonzo Ball's First Shoes Aren't Cheap

That may be hard, even for someone as talented as Ball. But don’t expect the Lakers to look at the glass half full this time around.