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By Jason Reed
Big Baller Brand is making moves
Lonzo Ball didn’t even wear his own shoe for most of the NBA Summer League, yet his Big Baller Brand is growing faster than we could have expected. When the shoe first dropped for $500 (with $200 “slides”), many ridiculed the choices of Lonzo and his father.
However, after extensive coverage of “what shoe will Lozo Ball wear next?” the Big Baller Brand has received more exposure than ever. The entire message is freedom.
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With BBB Lonzo, and his brothers, could wear whatever shoe they wanted. It seems ridiculous, but the brand itself is on the rise.
First, news broke that the shoe will be featured in, you guessed it, NBA 2K18. Gamers can lace up the Big Baller Brand with Lonzo Ball.
However, the interesting tidbit here is how the shoe will be included in the popular MyCareer mode. In MyCareer, gamers are presented with a choice to sign between Nike, Jordan, Adidas or Under Armour.
Now, can we expect LaVar Ball to be calling us after dropping 50 points on his son, asking to rock the Big Baller Brand, subsequently allowing us to wear any shoe we like?
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Not to mention that Markelle Fultz stated that he is may be interested in rocking some Big Baller Brand as well. Ball has already surpassed Fultz in popularity, so it would be a huge boost if the number overall pick would be wearing the second overall pick’s shoes.